- Client: Game Room Shop
- Industry: E-commerce Retail (Game Room Equipment & Arcade Games)
- Use Cases: Pre-Sales Automation, Customer Support Automation
- Impact: 60% Fully Automated Resolution, Eliminated Need for Additional Hiring, Faster Response Times, Reduced Support Workload
How Game Room Shop's AI Agent Transformed Customer Support
Game Room Shop, a leading e-commerce retailer specializing in game room equipment, arcade games, and recreational products, faced a common growth challenge: an increasing volume of repetitive pre-sales and customer support questions that were consuming valuable time from their human team.
The company was at a crossroads. They were planning to hire additional support staff to handle the growing volume, but they recognized that many of these inquiries were routine—questions about inventory, pricing, shipping options, lead times, and product comparisons. These weren't complex edge cases requiring human expertise; they were structured, repeatable questions that could potentially be automated.
However, there was a critical complexity: Game Room Shop carries an extensive catalog with thousands of products, and each product can have numerous variants—different sizes, colors, finishes, configurations, and specifications. When customers ask product-related questions, accurately locating the exact product they're referring to is crucial. A customer asking about "the 7-foot pool table" might be referring to one of dozens of different models, each with unique features, pricing, and availability. This product complexity made automation challenging—the AI needed to be able to precisely identify products, not just provide generic responses.
The Solution: An AI Agent That Actually Works
Game Room Shop partnered with Aissist.io to deploy an AI agent that would fundamentally change how they handle customer inquiries. This wasn't a traditional chatbot with canned responses—it's an intelligent AI agent that lives directly inside their support platform and can pull real, live data from their systems.
Real-Time Data Integration
The AI agent integrates seamlessly with Game Room Shop's Shopify store, enabling it to:
- Pull live inventory data to answer "Is this in stock?" questions accurately
- Access real-time pricing to provide current product costs
- Check shipping options and delivery timelines
- Retrieve lead times for specific products
- Track order status when customers provide order numbers
- Compare product specifications across different models
Advanced Product Search Capabilities
One of the most critical features for Game Room Shop's success is Aissist.io's deep Shopify product integration. With thousands of products and numerous variants per product, accurately locating the exact item a customer is asking about is essential. The AI agent can search and identify products using multiple methods:
- Product name search: Understands natural language product descriptions and matches them to the correct items
- SKU lookup: When customers provide SKU numbers, the AI instantly retrieves the exact product details
- Variant ID search: Can identify specific product variants by their unique identifiers
- Fuzzy matching: Even when customers describe products informally or with slight variations in naming, the AI can still locate the correct product
- Context-aware product identification: Understands product relationships, categories, and attributes to narrow down searches accurately
This sophisticated product search capability ensures that when a customer asks "Do you have the 7-foot Brunswick pool table in mahogany finish?" or "What's the price for SKU GR-7892?", the AI doesn't just provide generic information—it locates the exact product variant and provides accurate, specific details about that particular item.
Intelligent Knowledge Base Access
Beyond just pulling data, the AI agent references Game Room Shop's training documentation and content library to provide relevant, valuable responses. This means customers get accurate information that's consistent with the company's brand voice and expertise—not generic responses.
The Results: 60% Automation and Counting
Since implementing Aissist.io, Game Room Shop has achieved remarkable results:
60% Fully Automated Resolution
At the moment, roughly 60% of inbound conversations get fully resolved without a human touching them. The AI handles everything from initial inquiry to final resolution, and the team is continuously training the AI each week to improve this percentage further.
Eliminated Hiring Need
The most surprising outcome? Game Room Shop was planning to hire extra support help, but after rolling out the AI, they didn't need to. The human team now spends almost all their time on true edge cases instead of copy-pasting the same answers all day.
Faster Response Times
With AI handling the majority of routine inquiries, response times have dropped significantly. Customers get immediate answers to common questions like:
- "Is this air hockey table in stock?" (AI locates the exact product variant and checks real-time inventory)
- "What's the price for SKU GR-7892?" (AI searches by SKU and provides accurate pricing)
- "How long does shipping take for the 7-foot Brunswick pool table in mahogany?" (AI identifies the specific variant and retrieves shipping timelines)
- "What's the difference between these two pool table models?" (AI compares exact product specifications)
- "Can you check the status of my order?" (AI tracks order status using order numbers)
Reduced Support Workload
The support team's workload is now significantly lighter. Instead of spending hours answering the same questions repeatedly, human agents focus on:
- Complex technical issues
- Custom product configurations
- Unusual edge cases
- High-value customer relationships
What Makes This Different
Game Room Shop's experience highlights what sets Aissist.io apart from traditional automation solutions:
Not a Dumb Chatbot
This isn't a chatbot with pre-written responses. It's an AI agent that understands context, pulls real data, and provides conversational, helpful answers that feel natural.
Continuous Improvement
The AI learns and improves each week. Game Room Shop's team actively trains the system, and the resolution rate continues to climb as the AI becomes more capable.
Structured Questions, Human Edge Cases
The AI excels at structured, repeatable questions—exactly what was eating up the team's time. For weird edge cases and truly complex issues, humans step in. It's the perfect division of labor.
The Big Takeaway
"AI is amazing at structured, repeatable questions. It's not magic, weird edge cases still need humans. But response times dropped a lot and support workload is way lighter."
This quote from Game Room Shop's owner captures the essence of successful AI implementation: use AI for what it's good at (handling routine, structured inquiries), and let humans focus on what they're good at (complex problem-solving and relationship building).
Looking Forward
Game Room Shop continues to train and refine their AI agent, pushing toward even higher automation rates. With each week of improvement, they're building a more efficient, scalable support operation that can grow with their business—without the constant need to hire more staff.
The future of customer support isn't about replacing humans—it's about creating hybrid teams where AI handles the routine work, and humans focus on the work that truly requires human expertise. Game Room Shop is living proof that this approach works.
About Aissist.io
Aissist.io builds Digital Agents designed to scale with your growth. Powered by proprietary Multi-Agent engine, our AI excels in complex scenarios, manages multiple tasks and functions like a human—enabling high-growth teams to automate customer service, accelerate sales, and amplify human potential without compromising control, speed, or brand integrity.
