Business Impact
- Client: Nubrakes
- Industry: Automotive Services (Mobile Vehicle Repair)
- Use Case: End-to-End Sales Automation
- Impact: 100% sales automation, increased conversion, 24/7 lead capture
Overview
Nubrakes is a leading provider of mobile vehicle repair services, known for bringing certified mechanics directly to customers’ homes or workplaces. As their customer base grew rapidly, Nubrakes needed a way to scale their inbound sales process while preserving the quality and reliability their customers expected. What made this challenge especially complex was that Nubrakes’ sales pipeline isn’t a simple transactional process—it includes three distinct, high-touch stages:
- Diagnosis
- Quote
- Appointment Scheduling
To address this, Nubrakes partnered with Aissist.io to build a scalable AI solution—capable of handling the entire sales pipeline, stage by stage.
Phase 1: Automating Diagnosis – The Most Time-Consuming Stage
The first milestone was automating the diagnosis, where customers describe symptoms and the AI needs to understand the issue, gather vehicle information, and collect any other relevant context for generating an accurate quote. By combining structured instructions, internal assets, and curated examples, Aissist.io enabled an AI that could:
- Engage users in natural conversation
- Ask smart, clarifying questions
- Infer possible issues based on symptoms
- Collect all necessary details for quoting
Results:
- 95% of inbound diagnostic conversations were handled entirely by AI
- Diagnosis data passed cleanly to human quoting agents
- Dramatically reduced time-to-response and workload on frontline staff
Phase 2: Automating Quotes – Speed that Converts
Encouraged by strong results from phase one, Nubrakes moved to automate the quote delivery process as well. Now, once a diagnosis is completed, AI automatically generates and sends a quote based on predefined pricing logic and customer inputs. This not only improved the end-user experience with faster turnaround but also shortened the overall sales cycle. Results:
- Conversion rate surpassed that of human-only handling
- AI was able to capture and convert leads outside business hours
- Sales throughput increased without increasing headcount
Phase 3 (Upcoming): Appointment Scheduling – Completing the Funnel
Nubrakes is now planning to automate the final piece of the puzzle: appointment booking. By integrating AI with scheduling systems and technician calendars, the goal is to fully automate the sales pipeline—from first message to confirmed appointment.
Performance Highlights
- A/B Test (Phase 1): Conversion rate from AI-assisted flows matched human-led conversion—demonstrating AI’s capability to handle complex, high-context interactions
- Phase 2 Results: AI consistently outperformed human agents in conversion, thanks to rapid response times and 24/7 lead handling
- Business Impact: Revenue grew as AI converted leads that would otherwise have been missed after hours
“Our sales pipeline is complex and time-intensive, but Aissist.io has proven that AI can handle it with precision, speed, and customer empathy. We’re excited to continue this journey to full automation.” — [Will Whipple, Nubrakes Executive]
Key Takeaways
- AI can handle complex sales processes—not just answer FAQs
- Speed is a conversion driver—especially outside working hours
- Step-by-step automation de-risks transformation and proves ROI along the way
FrontApp AI vs Aissist.io: Quick Comparison
For teams already using Front, the decision often comes down to native AI features versus deeper automation for multi-stage sales workflows.
- Automation depth: FrontApp AI focuses on inbox efficiency; Aissist.io adds multi-agent orchestration across diagnosis, quoting, and scheduling.
- Sales workflows: FrontApp AI helps with drafting and summarization; Aissist.io is designed for guided diagnosis and end-to-end sales automation.
- Handoff quality: Both support handoff, but Aissist.io emphasizes structured context capture to speed up complex cases.
- Pricing model: FrontApp AI is tied to Front plans and add-ons; Aissist.io uses a usage-based model designed to be 2X more cost efficient at scale.
- Best fit: FrontApp AI is a strong choice for simple workflows; Aissist.io is a fit when you need higher conversion impact from multi-step automation.
FAQ: Nubrakes AI Sales Automation
How did Nubrakes increase conversion per rep?
By automating diagnosis and quote delivery, Nubrakes reduced response time and captured more leads, which lifted conversion per rep.
What stages of the sales pipeline were automated?
Diagnosis and quote delivery are automated today, with appointment scheduling planned as the next phase.
Can AI handle complex vehicle repair inquiries?
Yes. The AI collects vehicle details, asks clarifying questions, and guides the customer to a structured diagnosis before quoting.
What business outcomes did Nubrakes see?
Higher conversion, faster response times, and 24/7 lead capture without increasing headcount.
Does AI replace human reps in the sales process?
No. AI automates repeatable stages and hands off complex or sensitive cases to human reps when needed.